The world is yet to recover from the pangs of the COVID-19 pandemic. Changes like preference for remote and work-from-home jobs are apparently here to stay for long. This, definitely, poses multiple challenges both for your fuel station customers and your business. We invite your attention to two of the most significant challenges you may face as a gasoline station owner during these uncertain times:
Reduced number of trips on vehicles
Ever-increasing fuel prices have compelled individuals and families to cut back on vacations. Combine it with the increasing preference for remote jobs and the picture becomes even more dismal. Gasoline stations may expect a reduction in revenue. However, owning a convenience store attached to your fuel station just might erase the significant drop in fuel consumption, at least in part. Your convenience store will ensure that you have much to offer besides fuel and related products and you will be able to take advantage of the reduction in trips your customers will make. Add home delivery to the mix with much local advertising and you just might be able to reverse any losses you might potentially experience.
Ever-increasing fuel prices
Fuel station owners like you will have to ensure that the cost of fuel does not drain big holes in the average vehicle owner’s pocket. This may appear challenging due to sky-rocketing fuel prices over which no one has any control. One of the many solutions is to provide loyalty and reward programs to your customers so that they receive at least something in return each time they fill their tanks. Consider offering discounts for customers who frequent your convenience store. Choose a program accordingly that will benefit both your business and your customers.
Based on our experience as a leading fuel distributor in Georgia, we believe that this decade, in fact, is not a challenge, but a golden opportunity for fuel station owners to learn about emerging opportunities and adapt to the new normal. Do you agree? Do share your views in the comment section.