The market size of the gasoline industry in the United States was $113.6 billion in 2020. This incredible statistic will by no means surprise you because of the long lines you have often witnessed at your own fuel station. However, there is another side to the story. Costs, whether they are payroll costs, insurance costs, or even the price of gasoline, are all on the gradual rise with constantly shrinking margins creating nightmares for entrepreneurs like you. Since we are actively involved in gasoline distribution in Georgia as well as other regions in the United States, our finger is constantly on the proverbial pulse.
There is, however, a silver lining from which you can perhaps draw considerable comfort. Analysts expect gasoline sales to grow by 3.5% in the near future. In the recent past, the industry maintained an annual growth rate of 1.5%. At present, there are more than 145,000 fuel stations across the country and counting. Nevertheless, generating profits from gasoline stations continues to remain a challenge for many if not most fuel station owners. But then, we are here to help.
Here are a few strategies you can adopt to boost sales at your gasoline station:
Conduct research on your competition
You are sure to have several competitors in your geographical area. Conduct thorough research on them to learn what they are doing that you are not. Leverage the insights thus generated to conduct an honest analysis of your operation and performance. Our extensive experience with gasoline distribution in Georgia and neighboring states enables us to share cogent solutions to help you increase sales. So give us a call to benefit from our industry experience.
Identify your USPs (Unique Selling Proposition)
If you offer the same products as that of your competitors, there is no reason for potential customers to stop by your filling station. Look for unique products such as lubricants that your competitors may not sell. Premium quality automobile accessories is another area in which you can get creative.
Discounts and special offers
Offering discounts and special incentives, especially seasonal discounts, on your gasoline products too would help you draw customers. Advertise and offer seasonal items and huge discounts on your competitors’ items that attract the most customers.
All these measures are sure to be expensive at a glance. However, they will reward you in the long run in the form of great profits. If you have discovered a product you are currently selling at your fuel station that can be best described as a run away success, please tell us about it in the comments section below.