Tag: Retail Fuel Branding

Are you a budding first-time entrepreneur exploring the possibility of opening a gasoline station? If yes, the toughest challenge you will experience is finding the perfect location. The current unparalleled rise in gasoline prices may have further complicated your choices. But then, there is always a silver lining in every cloud and good days will be back soon. The time to plan, conduct research and raise the necessary capital is now. Preferred Location When it comes to a perfect site to establish a fuel station, the downtown area of a city is perhaps one of the best sites for the following reasons: Low competition The number of gasoline stations in a downtown area is usually lower than city averages. However, if you are someone who is considering a long-term investment, you can take advantage of this golden opportunity. Heavy traffic This is perhaps the most obvious reason why a fuel retailer would want to be in a specific area including the downtown area. All you need to do to advertise your special offer is to display an attractive sign that is both lit and visible 24X7. Support from bulk fuel suppliers The exorbitant prices of properties in downtown areas generally tend to scare away small-scale investors. Fuel manufacturers and bulk fuel suppliers will be more than happy to connect with you and offer subsidies. After all, they too seek visibility in the downtown area of a city where the business district is mostly located. An ever-expanding customer base Your strategic location in the downtown area is bound to enhance your exposure and visibility even after office hours because there is downtown night life to take into consideration. Moreover, if you set up a convenience store inside your gasoline station, you will create an opportunity to sell a complete range of consumer products in addition to fuel. Try to budget an EV charging center as well because this is not only the wave of the future but also extremely easy to monetize.  Bright Future The current average price of fuel has caused much panic across the country. This is a temporary […]